Internet to market your cafe
Gone are the days where it's all about location, location, location. With the emergence of the internet as a promotional beast, every back alley cafe has the chance to become an industry icon. It's certainly not a concept that's new to Melbourne which has had thriving cafés tucked away in laneways for decades, but what may have been a decision made out of sheer necessity back in the day (due to rental costs) is now considered chic and unique.
Before we even start looking at what things you can do to promote your café using the web, you need to get your ducks in a row. First up, you need to be confident that every cup of coffee you make is sensational. The majority of these online marketing suggestions are about getting customers to your site for the first time. It's your job to keep them there by creating a truly memorable customer experience. The easiest way to turn people off is by allowing a bad cup of coffee to slip through to the keeper. And don't think that it's just about producing consistently good flat whites. These days you need to offer something different: single origin programmes, micro-lot coffees and filter brews. All fantastic points of difference to make your customer experience memorable, but the main point here is to ensure that every coffee is sensational.
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