Are you ready for the main event?

La Marzocco Out Of The Box will return this fall to Milano on occasion of the HOST Expo. OOTB is about celebrating our originality and providing our distribution network, their end customers, coffee shop owners, baristas, trade professionals and industry friends with a snapshot of who we are, as well as the path our company is taking in terms of product innovation.

Workshops

PRESSURE PROFILING

  1. ‣Learn more about this new frontier in espresso brewing, what it does and doesn’t do. (conducted by members of the LM Street Team)

  2.  

THE BASKET CASE

  1. ‣Learn about La Marzocco’s new filter baskets and dedication to total quality. (led by La Marzocco R&D)

 

SOCIAL MEDIA NETWORKING

  1. ‣Learn effective marketing tips for a fast-paced internet world. (hosted by Sarah Allen, editor of Barista Magazine)

 

EXTRACTING PROFITS

  1. ‣Targeted to coffee roasters and shop owners, you will learn ways to earn more profits in your coffee business. (led by finance expert, Dan Cunningham)

 

TECHNICAL UPDATES

  1. ‣Discover what’s new from the technical and after-sales department. (led by La Marzocco Service)

 

THE SPECIALTY COFFEE SCENE

  1. ‣Be updated with trends from Europe’s growing specialty coffee industry. (powered by Allegra Strategies)

 

THE SONGWA PROJECT

  1. ‣Interested in “origin” and green coffee, learn about La Marzocco’s experience cultivating green coffee in Tanzania. (by plantation director, Thomas Plattner)

 

H2O & ESPRESSO

  1. ‣Discover the latest on water filtration, how water quality effects your espresso machine and the taste in your cup. (powered by water + more)

 

LM BREWING SCHOOL

  1. ‣Experts will teach the hand pour, single brew methods that are rapidly gaining popularity in coffee shops around the world. (powered by Marco and conducted by members of the Street Team)

 

Workshops will be carried out in 30-45 minute
classes, rotating throughout both days.

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