Host Milan and La Marzocco Out of the Box

21-22 October Milan

La Marzocco Out Of The Box will return this fall to Milano on occasion of the HOST Expo. OOTB is about celebrating our originality and providing our distribution network, their end customers, coffee shop owners, baristas, trade professionals and industry friends with a snapshot of who we are, as well as the path our company is taking in terms of product innovation.

While In Milano...

Your first time to Milano? Below are some suggestions while you visit OOTB:


  1. 1.    You will want to stroll past sights like the majestic Gothic cathedral (Duomo) and the stately Teatro alla Scala opera house.

  2. 2.Visit Leonardo da Vinci’s 15th-century masterpiece “The Last Supper”.

  3. 3.Design is a religion in Milan, so you may want to visit the  Triennale Design Museum. The museum, on the edge of the leafy Parco Sempione, is the first dedicated solely to Italian design.

  4. 4.Take a stroll along the canals and waterside drinking dens of the Navigli neighborhood. Designed in part by Leonardo, the narrow canals were neglected for decades, but recent preservation efforts have spurred the area’s emergence as one of the city’s hottest night-life destinations.

  5. 5.Via Montenapoleone is the main avenue of Milan’s haute fashion district.

  6. 6.Other areas renowned for night-life and outdoor cafés are: Arco Dell Pace at Corso Sempione, Brera and Corso Como. 

 

You can download a great city guide in PDF here: MILAN GUIDE

Workshops

PRESSURE PROFILING

  1. ‣Learn more about this new frontier in espresso brewing, what it does and doesn’t do. (conducted by members of the LM Street Team)

  2.  

THE BASKET CASE

  1. ‣Learn about La Marzocco’s new filter baskets and dedication to total quality. (led by La Marzocco R&D)

 

SOCIAL MEDIA NETWORKING

  1. ‣Learn effective marketing tips for a fast-paced internet world. (hosted by Sarah Allen, editor of Barista Magazine)

 

EXTRACTING PROFITS

  1. ‣Targeted to coffee roasters and shop owners, you will learn ways to earn more profits in your coffee business. (led by finance expert, Dan Cunningham)

 

TECHNICAL UPDATES

  1. ‣Discover what’s new from the technical and after-sales department. (led by La Marzocco Service)

 

THE SPECIALTY COFFEE SCENE

  1. ‣Be updated with trends from Europe’s growing specialty coffee industry. (powered by Allegra Strategies)

 

THE SONGWA PROJECT

  1. ‣Interested in “origin” and green coffee, learn about La Marzocco’s experience cultivating green coffee in Tanzania. (by plantation director, Thomas Plattner)

 

H2O & ESPRESSO

  1. ‣Discover the latest on water filtration, how water quality effects your espresso machine and the taste in your cup. (powered by water + more)

 

LM BREWING SCHOOL

  1. ‣Experts will teach the hand pour, single brew methods that are rapidly gaining popularity in coffee shops around the world. (powered by Marco and conducted by members of the Street Team)

 

Workshops will be carried out in 30-45 minute
classes, rotating throughout both days.

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